Marketing and Social Media Manager
Our Marketing and Social Media Manager is responsible for developing and maintaining strategic marketing programs and organizing social media campaigns to generate business and enhance our image and brand awareness. This position has excellent growth potential.
Key Responsibilities include:
- Identifying target markets within the states in which we write
- Developing marketing strategies to generate growth
- Developing appropriate marketing and social media budgets for the most effective marketing initiatives
- Maintaining positive Company image and addressing any PR concerns
- Collaborating with other departments such as underwriting, sales, claims and IT to create cohesive approaches toward meeting our goals
- Creating, analyzing and maintaining analytical and marketing reports (Microsoft BI, Google Ads, Microsoft Ads, etc.), presenting to senior management and using them to help make recommendations for new or improved marketing initiatives
- Determining/setting SEO and SEM budgets and goals and overseeing efforts
- Together with senior management, determining website content and updates and working closely with web developer to effect changes
- Identifying, organizing and managing marketing events and promotions and promotional items
- Enhancing brand awareness through paid and organic social media strategies and programs to increase followers and attract, engage and retain customers
- Managing and keeping our online presence current and relevant through social media (Yelp, Facebook, Instagram, Twitter, LinkedIn, etc.)
- Maintaining/updating blog and social media calendar
- Reviewing and appropriately responding to online posts/complaints/requests for info/reviews
- Creating graphics for posts or work with graphic designer
- Video marketing – generating ideas and content and working with others to create Youtube and other videos
- Success with Marketing and Social Media Management
- Experience in and knowledge with the property/casualty insurance industry
- Excellent written and verbal communication skills
- Analytical skills and comfort with compiling, analyzing and presenting data/reports
- Customer focused with excellent customer service skills
- SEO/SEM knowledge/experience
- Marketing/social media budget management experience
- Graphic design proficiency preferred
- Bilingual English/Spanish preferred
- Associate or Bachelor’s degree preferred
Please email your resume to [email protected] including your salary requirement for consideration.